Band Vs Brand
When does a Band become a Brand?
When the new millennium began with record companies suing their own customers for peer-to-peer downloading, the graffiti was on the wall. Like the industrial revolution before, the digital age wiped out the multi-billion dollar record business we once thought recession-proof and timeless.
But the music didn't die, it simply morphed into another dimension as the infrastructure built to filter, foster, package, market and sell it disappeared. Now music exists in an unfiltered internet ocean requiring navigational tools like Spotify and Pandora. And the vestiges of past record companies, co-opted into entertainment conglomerates, now create brands instead of artists, with commercials, soundtracks and albums produced, not for the music, but to sell the brand.
Dave Ellefson (MEGADETH)
Jack Russell (GREAT WHITE)
Nik Turner (HAWKWIND)
Dave Lombardo (SUICIDAL TENDENCIES/SLAYER)
Nicky Garrett (UK SUBS)
Frank Dimino (ANGEL)
Marc Ferrari (KEEL/MASTERSOURCE)
And many others!
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